Even though early Millennials are beginning to encounter the responsibility of adulthood, they don’t really feel like grown-ups. No one ever does. The experiences of our youth are what make us different. They define us. And for Millennials, food has very much been a form of entertainment, and of self-expression.
By visually capturing small connections to individuality, juxtaposed against the daily monotony of adulthood, the campaign seeks to tap into the desire to be yourself. To be different. To feel young. And to make conscious choices of self-expression every day; like Honey Bunches of Oats! self-expression every day; like Honey Bunches of Oats!
Included are two poster designs, and an interactive app designed to encourage high engagement on social media.